Micki

/Micki Woods

About Micki Woods

Micki has been helping businesses succeed and excel for over 20 years. She loves her family, her work and her life and always strives to be grateful for all the blessings that have been bestowed on her. Micki feels that being kind, laughing, staying honest and working hard provide the perfect recipe for success.

Former Shop Owner Helps Body Shops to Win with Smart Marketing

By |2019-07-17T13:43:25+00:00July 15th, 2019|Auto Body Shop Tips, Business|

In May 2019 I got an unexpected call from Ed Attanasio of AutoBody News. He wanted to interview me! Little old me! He asked about me and my background and then asked how I felt about different marketing items. I was glad to "spill the tea". Soon after my interview with Ed, he sent me the link to "Former Shop Owner Helps Body Shops to [...]

A Fresh Look at Lean Manufacturing

By |2019-07-17T13:40:11+00:00June 15th, 2019|Auto Body Shop Tips, Business|

Where are Shops in their Never-Ending Journey to Lean Manufacturing? You've heard the word "lean" a million times and may even think you've achieved the status of a "lean" shop. But, can you ever attain a fully lean shop or is this some mythical pinnacle of success? Chances are, if you think you are already a "lean" shop you still have work to do. [...]

Competing Against the Big Boys

By |2019-07-17T13:42:22+00:00March 20th, 2019|Auto Body Shop Tips, Business, Management|

How to Thrive in a Consolidating Marketplace... How can you, an independent, survive and even grow during a time where it seems like the “big boys” are increasing their market share? If you’re an “independent” in the body shop world, you have some great opportunities right now, so I expect you to get on it and rock it out! The cover story of BodyShop Business [...]

The Power of Marketing

By |2019-07-15T20:03:58+00:00November 26th, 2018|Auto Body Shop Tips, Business, Management|

Why You Need It and How to Do It... With more ways to get your message out there than ever before, it's time for your shop to harness the power of marketing! So many business owners and managers don't know where to begin with marketing their business. In the article I wrote for the Cover Story of BodyShop Business' November 2018 Issue "The Power of [...]

Finding Good Employees

By |2019-07-15T20:05:06+00:00October 29th, 2018|Auto Body Shop Tips, Business, Management|

I've written articles for BodyShop Business but this is one article I wrote for them that applies not only for the auto body industry but for all industries. Finding good, quality employees that will stick around is extremely difficult! Then, many employers run into the frustration of millennials and how to deal with their expectations and work habits. I invite you to read "Finding [...]

What Women Really Want…In Your Shop

By |2019-07-15T20:05:37+00:00September 20th, 2018|Auto Body Shop Tips, Business, Management, Uncategorized|

My first article with BodyShop Business was one that was quite controversial. Read it for yourself and feel free to leave a comment whether you agreed or disagreed! A large percentage of auto body shop customers are female so it's important to make your shop "female friendly". "What Women Really Want...in Your Shop" was the Feature Story in BodyShop Business' September 2018 issue! I had [...]

Auto Body Repair Cheat Sheet for Women – Part 1

By |2018-07-30T14:05:30+00:00July 12th, 2018|Auto Body Shop Tips|

Auto Body Repair Cheat Sheet for Women Here’s a little cheat sheet for you ladies so next time you have to go to an auto body repair facility you know what to expect and what questions you should be asking.   I am proud to say that I’ve been working in the auto body industry since 2007. When I first began I was shocked at [...]